Padamse, the flamboyant, ever-green exhibitionist theatre person turned ad-guru, switches lanes to peddle a new offering. 4Ps B&M’s Monojit Lahiri takes a ringside seat to grab all the action, up-front and full-on!
Okay, fine, good, nice, but has theatre as a confidence builder really taken off with expected target groups? Padamse explains via his experience with the still-nascent (it kicked off in early May) London Institute and is off like a shot. “You bet it has! Corporates like Tata Steel, Infosys and Reliance have already signed on. The general reaction was, why on earth didn’t you kick start this programme earlier?” And how does Alyque intend to peddle his new set of wares from here-on? “Remember today’s HR departments are clued-in and focussed. With our specialised, in-depth range of real-world communication skills on tap, we are going to soar,” says the ad guru turned entrepreneur. Now for the corporates to give their verdict on the ability of theatre techniques to add value to their employees??
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